Images have become a very important part of Facebook page posts. Facebook gives a higher EdgeRank score to posts with photos so they are more likely to show up in a newsfeed, and posts with photos get increased interaction.
Here are a few examples of brands doing a great job with images. Several are in the food and beverage category as I’ve been paying close attention to the category because of my client in the category, Margaritaville Mixed Drinker. And yes, I did include Margaritaville Cargo, the Facebook page for the Mixed Drink Maker, in the list
Jamba Juice
Bright, fun images with clever copy make we want to head to my nearest Jamba Juice.
Starbucks
They have a passionate fan base of 31 million coffee lovers. I’m not a coffee lover, but their posts makes me want to become one.
Budweiser
Their close-up images and clever copy make me yearn for a cold one.
Disney
Who doesn’t love classic Disney images and iconic quotes? I’m ready to go to Red Box and get a movie for Friday Night Movie Night.
Jetsetter
I can’t wait to get the Daily Moment of Zen each day. Time to start planning my next vacation.
Margaritaville Cargo
We use enticing images, fun fill-in-the-blanks, and exotic locales that make fans want to mix up a refreshing cocktail.